During the recession, the fitness DVD industry has thrived as consumers opted for $15 videos instead of gym memberships, according to the research firm IbisWorld, which says that fitness DVD production revenue jumped 12.6 percent in 2012, to $264.5 million.The article also touches on the increasing trend of celebrity-driven videos, ranging from Kelly Rowland's ab workout to Tracy Anderon's ever-expanding empire. Also, there's the still-emerging trend of on-demand fitness videos online:
Industry executives are also beginning to offer live-streaming and on-demand subscription services. Bill Sondheim, president of Gaiam, one of the largest domestic producers and distributors of fitness DVDs, which is based in Louisville, Colo., last year introduced GaiamTV, costing $9.95 a month for unlimited access to more than 500 fitness videos.The most popular genre, according to the article? Yoga. Funny, because that's the one genre of personal fitness I think can't effectively be substituted with a video -- except, like, running. Duh.
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