Monday, July 29, 2013

Richard Simmons, Rebooted

Watch out, world! Richard Simmons is comin for yer youngs. Not content to occupy a cozy, largely untouched but small niche in the pop culture landscape for decades, Richard Simmons is angling for a viral revival. He's got a youth-oriented branding consultant plugging him into the world of YouTube fitness vlogs -- a home-fitness genre I view with fascination and an odd sense of dread, as damp and impenetrable as the rainforest in Aguirre, Wrath of God. (Wow, that description jumped off the subtlety cliff quickly.)

Well good for him. The man is nothing if not enthusiastic and game for anything, even allowing his 65-year-old, short-shorted frame to be plunked down in what looks and sounds like a Ministry of Sound video. Based on the clip, it seems to involve him shouting with a mixture of encouragement and panic.

Anyway, I've got my eye on you, Workout Wednesdays. I've never done a full Richard Simmons video, which is highly negligible of me. I've reordered my Netflix queue to remedy that. In the meantime, here's this promo video Simmons did with the gentle-hearted ADD kids over at Buzzfeed. Who knew he had such a fierce bitch-face?

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